Interbike features urban cycling by expanding the Urban Legend Fashion and Art Show and moving it from the ballroom to a larger space on the main show floor
SAN JUAN CAPISTRANO, Calif. – Aug. 26, 2009 – Interbike, producers of North America’s largest bicycle industry trade shows, will host the second annual Urban Legend Fashion and Art Show, presented by Giant Bicycles, at Interbike 2009 on the show floor, Thursday, September 24 at 5:00 p.m.
“Interbike uses the Urban Legend Fashion Show to showcase the industry’s growing enthusiasm for urban cycling and the exciting products that the segment supports,” said Rich Kelly, Interbike marketing manager. “As with all of the products exhibited at Interbike, urban cycling gear and apparel is best appreciated in action.”
Instead of a traditional catwalk, a road loop surrounded by bicycle-inspired art will be laid out on the main show floor in hall D of the Sands Expo Center. The Urban Legend audience will gather in and around the loop while models ride through it. The innovative layout allows attendees “front-row seats” to watch the models show off the function and fashion of urban bikes and cycling apparel.
“We loved what Interbike did with the fashion show last year and thought sponsoring it this year would be a great way for Giant to highlight its new lifestyle products,” said Elysa Walk, general manager of Giant Bicycles. “There is a lifestyle boom taking place in the consumer market and Giant wants to be part of it.”
Inspired and styled by Momentum magazine, the Urban Legend Fashion and Art Show will be a celebration of urban sustainability, culture and style. Highlights will include stylish, smart, sexy and professional clothing for every season that fits into everyday life and works great on a bike. Instead of typical athletic shorts and jerseys, models will sport practical urban and casual cycling wear while riding urban, folding, utilitarian and commuting bikes.
To complement the cycling fashion on the runway, cycling-inspired art by a variety of artists will be on display at the fashion show venue.
Product submissions for possible inclusion in the Urban Legend Fashion and Art Show are due no later than September 9. To make a submission, send a completed product submission form and lo-res photo to Mia Kohout at firstname.lastname@example.org. For art submissions, please send an email to at Thomas Prehn at email@example.com.
For schedule information about the Urban Legend Fashion and Art Show and other events at the 2009 Interbike International Bicycle Expo, please go to http://www.interbike.com/eventsseminars/master-schedule.
Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.
The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22 in Boulder City), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and OutDoor Demo East, October 8-11 at Roger Williams Park in Providence, Rhode Island.
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source: Maura Lansford, SOAR Communications