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LAS VEGAS – September 18th, 2009 – Race Face Components, Pinkbike.com and Rocky Mountain Bicycles proudly presents the world premiere of rising star filmmaker Aaron Larocque’s What’s Next? at the first ever live broadcast film premiere and VIP party: Breaker Breaker 09.

Even as this is being written, Radek from Pinkbike is driving from LA to Las Vegas with precious cargo – a fully HD capable broadcast booth, a massive outdoor film screen, a sound system only a rock star could dream of, and a vast array of audio video gadgets and gizmos. When Larocque’s first full length feature hits the screen, the blast radius will be massive!

The VIP party will also feature LaRock’s Top Ten – a selection of Aaron’s personal top 10 Pinkbike video web edits from 2009. The ten edits will be announced Thursday morning on Pinkbike. Pinkbike members will be able to log on during the 8pm broadcast and vote for their favourite – winners will be announced live after the debut of What’s Next?. All ten video makers will receive a set of custom engraved pedals from Straitline. The top 3 will also receive a set of custom lasered Atlas FR cranks in any colour and size they choose. In addition to their cranks and pedals, the winner will receive a Banshee Amp frameset. 5 lucky Pinkbike voters will win a variety of schwag including a Rocky Mountain Flow DJ frameset, Atlas FR bars, Straitline pedals and Race Face armour.

An ode to hungry MTB trailblazers everywhere, What’s Next? brings a fresh and unabashed riding perspective to the LCD bigscreen. Take a group of up until now, mostly unknown riders, a burgeoning film talent like Aaron Larocque, and some of the world’s best riding spots, and you will get a glimpse of the future.

What’s Next? stars Alan Hepburn, Andrew Sherry, Brendan Howey, Casey Groves, Dustin Greenall, Dylan Dunkerton, Dylan Sherrard, Eric Lawrenuk, Frankie Vass, Jarrett Moore, Logan Peat, Luke Fulton, Mark Matthews, Matt Brooks. Strahan Loken, Taylor Leigh and Wink Grant. The film will be available for free on the web after the premiere. The entire VIP party will be re-broadcast on Pinkbike following the event.

Race Face’s Julian Coffey: “Race Face has always been about the raw innovation – the kind that only comes from the inaugural efforts of core progressive riders. These are the riders that would rather burn it down and start again if it means taking their riding to the next level. These are the guys you’ll see in What’s Next?”

The Breaker Breaker 09 VIP party will be hosted by none other than the godfathers of free ride themselves, Brett Tippie and Wade Simmons. Expect to see live, up close and personal interviews with key bike industry folk in a swanky poolside Vegas setting.

Visit www.raceface.com/vegas for more details. Make sure you tune in to Pinkbike.com Thursday morning for Larock’s Top 10 picks and then at 8pm PST for the live broadcast. Breaker breaker, this is not a test, this is a live broadcast form Vegas!

Visit Race Face at the Outdoor demo – booth D4034.


About Race Face Performance Products:
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. RaceFace products are distributed in more than 40 countries globally. The company sponsors a number professional teams and riders. For more information, visit www.raceface.com.

source: Julian Coffey | raceface.com

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