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Hutchinson Tires Leading Road, Mountain and Urban Markets

Did You Know That All US Postal/Discovery TdF Victories Were on Hutchinson?

Las Vegas, NV – September 22, 2008 – - Hutchinson, the tire of choice for champions in multiple disciplines of cycling, is showing its complete line of products at the Interbike Trade Show in Las Vegas, Nevada, from September 22nd to the 26th in booth 3375.

With numerous road and mountain bike championships under its top riders’ belts, including current 2-time Olympic Mountain Bike Champion Julien Absalon, Hutchinson is earning the top slot in Road, Mountain and Urban tire categories.

THE ROAD TUBELESS REVOLUTION HAS BEGUN

After the long string of Tour de France Victories under the US Postal/Discovery Teams of ’99-’05, Hutchinson concentrated on developing the ultimate technology for clincher tires. The end result was a collaboration with Shimano that resulted in the development of Road Tubeless wheels and tires. Tests from our customers show a 30% decrease in rolling resistance, incredible flat resistance, and the ability to ride at much lower pressures than normal, resulting in significant increases in comfort and speed.

Shimano, Campagnolo, Fulcrum, Roval, and A-Class have already created Road Tubeless wheelsets, and bike companies including Orbea, Ridley, Ibis, Independent Fabrications, Rocky Mountain, DeSalvo, Van Dessel, Time, Marin, and more will be displaying bikes and/or providing them for test rides at the Outdoor Demo and indoor show that feature Road Tubeless wheels and tires.

Many of those bikes will be at the front of the Hutchinson Road Tubeless Tour de Lake Mead Industry ride on Tuesday morning of the show.

THE FIRST DOUBLE OLYMPIC GOLD MEDAL MOUNTAIN BIKER

As on the Road side of things, Hutchinson continues to receive accolades and victories through World Class riders on World Class equipment. Julien Absalon once again took Olympic Gold on his Hutchinson-equipped machine. New tires and technologies are raising the bar that Hutchinson sets for the rest of the cycling world to follow.

New for 2009 is the COBRA – a racing tire with a fast-rolling center section and corner-eating side knobs. Technological features include the revolutionary Tubeless Ready system that creates a tubeless tire utilizing Fast’Air sealant, for the ultimate in rolling speed, traction, comfort and flat resistance.

Multiple rebound rubber compounds are available in Low, Medium and High formulations for perfect performance in whatever condition you have in front of you. HardSkin technology brings a reinforcement to the casing to prohibit perforations and cuts and provide additional support to your ride.

NEXT STOP – URBAN DOMINANCE
Next up for Hutchinson is the domination of the urban cycling market. On the high-end, the INTENSIVE tire receives a new size at 700x25c, providing more volume for urban speed cyclists, including messengers and fixie freaks. The Intensives also features Kevlar protection throughout, to resist direct punctures from the road, and also get’s HardSkin technology borrowed from our mountain bike tires for ultimate urban warfare.
Tires on the sportier side of the business, including the URBAN TOUR and TOP SLICK, receive a Protect’Air layer of anti-flat matter that routinely puts up with tacks, glass, potholes and other dangerous elements that urban cyclists deal with everyday. Come by the Hutchinson booth at Interbike to see the new movie made by Urban Cycling Film Director Daniel Leeb. We think you’ll be impressed.

About Hutchinson
Hiram Hutchinson, an American expatriate, founded Hutchinson in France in 1853 and began producing bicycle tires in 1890. Starting with the first of Louison Bobet’s three Tour de France victories in 1951, legends from Jacques Anquetil to Anne-Caroline Chausson, Nicolas Vouilloz, the Seven-Time Tour de France winning Postal/Discovery Team and current Olympic and multi-time World Champion Julien Absalon have proven the superiority of Hutchinson tire technology.

Hutchinson Pneus http://www.hutchinson-pneus.com/en/

source: Steve Boehmke, CFE PR+
Industry leaders including Shimano, RockShox, Giant, Ergon, adidas eyewear, Red Bull, Nike Cycling, GU, Brave Soldier and more have utilized Steve Boehmke’s proven Public Relations, Marketing, Copywriting, Business and Product Development skills to take their businesses to new levels of success.

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