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At Felt, our mission is simple: To design, develop, and deliver the best bicycles in the world. Period.

Our roots go back more than 20 years, to the man whose name appears on the downtube. It all started in the late 1980’s when Jim Felt, an ace motocross mechanic at the time, designed and built a triathlon bike for motocross star Johnny O’Mara. Johnny was competing in triathlons for training and asked Jim to build him a new tri bike.

The first Felt bike was a revelation. A competitive age group triathlete himself, Jim had a distinct vision of how he could improve on the current designs. He took great care to optimize the rider’s position for aerodynamics. Johnny started winning, and before long, Jim was building bikes for many of the world’s top triathletes.

Since then, the Felt brand has grown well beyond its racing roots, but the guiding principle remains the same. Every Felt bike – road or off-road, high end performance to entry level recreation-is meant to make the cycling experience the best it can be. Whether climbing the steepest peaks of the Tour de France, bombing singletrack trails, racing a first triathlon or commuting to work, each promises uncompromised performance, comfort, and efficiency.

Ten years after he built that first triathlon bike, Jim wanted to expand and make his bikes available to more riders. Enter Bill Duehring and Michael Muellmann. Bill, a bike industry veteran, wanted to be a part of a company that could capitalize on his years of product development experience and strong relationships with suppliers all over the world. Michael owned a successful distribution company in Europe.

It was easy for the three to agree on a direction because they had the same goal: a bicycle brand dedicated to quality and technology. Jim brought a name, design experience and athlete relationships. Bill had broad-based product development knowledge and vendor connections. Michael had the experience in distribution.