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Interbike 2011 , Press Releases

Chrome Debuts Urban Yard and Exclusive Product at IBike Vegas

In Attendance at Interbike International Trade Expo, Chrome Announces Spring 2012 Line and Interbike Exclusives

San Francisco, Calif. (August 24, 2011) – Chrome, the world’s leading manufacturer of bike messenger bags, footwear and urban cycling apparel, today announces some exciting news and attractions to be shared at this year’s Interbike Trade Expo in Las Vegas. Be sure to come by their booth (#17073) for exclusive access to:

  • A super secret sneak peak at Chrome’s Spring 2012 line including a look at the yet-to-launch Cardiel Attack Series, designed in collaboration with Chrome Familia member, John Cardiel.
  • Limited edition Chrome goods to haul your wares and protect your feet. Exclusively available at Interbike 2011.
  • The return of their live-sewing bag station with a twist: Come by and see what we’re building with. These bags will be limited quantity, available at Interbike only. Once they’re gone, they’re gone.
  • The release of the 2nd installment of WRENCHED Magazine featuring New York City.
  • Much more including special guests and an introduction to the Chrome and Interbike collaboration of the Urban Yard.

“This year’s Interbike is especially exciting for us,” says Chrome Director of Marketing, Matt Sharkey. “We have a number of great new product stories that we’re unveiling which I’m super excited for people to see. We also have an entirely new booth space that works in tandem with a section of the show that we helped curate called the Urban Yard. Plus, IBike is always just a great excuse to meet up with friends in the industry for a three day circus of all things bike.” Press and retailers are encouraged to stop by, say and see what’s up, and try to drink all our beer before we do.

About Chrome
Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable, utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and sold in over 600 retail stores worldwide, Chrome has expanded to include footwear and apparel for men and women. You can visit Chrome at their retail shops in San Francisco, Manhattan and now Chicago. For more information, please visit: www.chromeindustries.com.

Source: Corinne Avganim

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